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Chapter 5. Processes for Developing Cust... > Get the Web Site Fundamentals Right ...

Get the Web Site Fundamentals Right First

The last thing to watch out for is not taking care of the fundamentals first. This becomes an issue when you design things out of order. For example, for e-commerce sites it does not make sense to design and implement PERSONALIZED RECOMMENDATIONS (G3) or a RECOMMENDATION COMMUNITY (G4) if there are still problems with the SHOPPING CART (F3) and the QUICK-FLOW CHECKOUT (F1). Take care of the things that the Web site absolutely must have before adding the icing that makes it look sweeter.


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