• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 5. Processes for Developing Cust... > Avoid Gold-Plating the Web Site

Avoid Gold-Plating the Web Site

The term gold-plating means trying to get the Web site absolutely perfect before deploying it. You have probably visited other Web sites, seen something cool, and kept saying to yourself, “We should have this on our Web site too!” Usually that cool thing is technically complex (and fun) to design and implement but, frankly, may not be all that helpful to customers.

You can avoid this problem by getting continuous feedback from customers about what is useful and what is not, and prioritizing the features based on that feedback. This strategy will help you cut through the morass of features and keep you focused on what needs to be done. You do not have to develop and deploy all the features simultaneously. Deploy the features in stages, in many small steps instead of one big leap. Plan for future growth, but also plan for the next deployment.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint