• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 5. Processes for Developing Cust... > Be Firm about Not Skipping Discovery

Be Firm about Not Skipping Discovery

Some clients may insist on skipping the Discovery phase and jumping straight to Web site development. Unless the scope of the project and the needs of the customers have already been defined, this is usually a bad idea and a likely prescription for failure. It is your job to explain the importance of this phase. (We can help. See Chapter 3—Knowing Your Customers: Principles and Techniques for samples of convincing arguments.)


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint