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Chapter 5. Processes for Developing Cust... > Determine the Overall Goals of the W...

Determine the Overall Goals of the Web Site First

You and your client will work together to answer questions before creating a new Web site or redesigning an existing site. These questions might include, What value will the Web site provide to customers? What will it accomplish? Is its goal to sell products online, promote products, educate, inform, provoke, communicate, or provide a community? What will be the focus of the Web site? Why should the Web site be built at all?

Other crucial questions that must be asked are, What value will the Web site provide to the client? What role does the Web site play in relation to the rest of the company? How will the site further the client's overall goals? The design team often starts this phase by defining the site together with the client, focusing on the client's goals, the high-level services the client wishes to offer, and preliminary customer categories. These decisions form the basis for the rest of the discovery process.


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