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Build Scenarios

After your initial task analysis, create scenarios illustrating what people would use your Web site for. Scenarios are stories rich in context that focus more on what people will do than on how. (If your background is software engineering, you may be more familiar with the term use cases.) Here's an example of a scenario for a hypothetical Web site called ebirthdayz.com that specializes in helping customers shop for gifts:

Victoria is a bright young college student looking for a gift for her younger sister, who is turning 16 in two weeks. Like most college students, Victoria is on a tight budget, but she wants to get something memorable and useful for her sister on this important birthday for a young girl. She's heard some of her friends talk about ebirthdayz.com, so she decides to check it out. On the ebirthdayz.com homepage, she sees that the Web site has a gift recommendation feature. Victoria finds the recommendations screen and views gifts based on her sister's age and general interests, as well as her own limited finances. The site shows some suggestions, and Victoria chooses a popular favorite and buys it, including gift wrapping. Total time spent: 20 minutes.


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