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Pattern Group A. Site Genres > Personal E-Commerce

A1. Personal E-Commerce

Figure A1.1. L. L. Bean gives customers a sense of familiarity because the categories on the site (left) are similar to what they find in L. L. Bean's physical stores and catalogues. The bright colors, clean layout and navigation, and picture in the center work together to draw people in.

(www.llbean.com, February 2, 2002)



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