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Solution

Build a strong site brand by differentiating your company from other companies through the promise that you make and through the actions your company takes to satisfy customers. Keep your graphical elements (1) consistent in style, (2) moderate in size, (3) in the upper left corner, and (4) reusable from page to page.

Figure E1.3. Make the brand the first read in the upper left corner of every page on your site.



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