• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Problem

One process has to handle both returning customers, who sign in and identify themselves to get personalized content, and new customers, who need to create an account before going further on the site.

The sign-in/new account pattern solves this problem by using a variation of the PROCESS FUNNEL (H1) to achieve its goals: an easy way for customers to sign in if they already have accounts, and an easy way for visitors to create new accounts. The sections that follow identify some things you should consider when creating a sign-in mechanism.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint