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Solution

Give customers easy access to the shopping cart from every page of your site. On product detail pages, make the Add to Cart buttons hard to miss. On the shopping cart page itself, provide highly visible action buttons leading to checkout and action buttons to continue shopping, along with the top-level navigation elements and search features. In the detail of the contents, include product name, a short description, a link to the product page, availability time frame, price, quantity, a button to delete each item, shipping, tax, and subtotal information or links. Display a link to your return policy. Optionally, you might also cross-sell and up-sell other products on the cart page, and put a summary of the cart contents on every site page.

Figure F3.7. A good shopping cart shows customers details about what they have bought, including how much the order is going to cost, and then makes it easy to check out without being distracted.



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