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Part: III Appendixes > Part III: Appendixes

Part III: Appendixes

Gomoll, K . (1990) Some techniques for observing users. In The Art of Human–Computer Interface Design, B. Laurel (Ed.), pp. 85–90. Reading, MA: Addison-Wesley.
Some of the material in Appendix A (Running Usability Evaluations) of the book you have in hand is based on this chapter's list of ten things to do when running a usability study.

Gonick, L. , and W. Smith . (1993) The Cartoon Guide to Statistics. New York: HarperPerennial.
This book is a good introduction to basic statistical terms, as well as procedures, explaining what they're good for and how to do them. It is also presented as a large comic book, with fun illustrations to keep things going.

McQuarrie, E . (1996) The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks, CA: Sage.
A great book for people new to market research, discussing the various objectives, techniques for discovering customer needs, and expected payoffs of those techniques. The book looks into secondary research, customer visits, focus groups, surveys, choice modeling, and experimentation, and it details costs, uses, tips, and trade-offs of each.

NetRaker Corporation: http://www.netraker.com
NetRaker, founded by two of the authors of the book you have in hand (van Duyne and Landay), is a leading provider of end-to-end customer evaluation solutions for Web-based applications.

Rettig, M . (1994) Prototyping for tiny fingers. Communications of the ACM, 37(4): 21–27. (http://www.acm.org/pubs/citations/journals/cacm/1994-37-4/p21-rettig)
See description under Chapter 4—Involving Customers with Iterative Design.

Rubin, J . (1994) Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. New York: Wiley.
This book is a good source that provides step-by-step guidelines on preparing and running usability tests.



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