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Part: III Appendixes > Site Redesign

Site Redesign

When your site undergoes a major redesign, you have the opportunity to fix many existing problems. Find the biggest problems and quantify them. Decide what will have the biggest impact on customer retention. Research your existing site and your new ideas with online usability, audience identification surveys, and competitive comparisons. Your site development team also needs to know whether their new designs will really work for customers. Online solutions (see Section E.6, Comparison of Commercial Tools) can provide ways to analyze, understand, and recommend design improvement.


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