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Pattern Group G. Advanced E-Commerce >  Consider These Other Patterns

Consider These Other Patterns

Provide a UNIFIED BROWSING HIERARCHY (K1) to integrate content, commerce, and community in your Web site. Build a two-step PROCESS FUNNEL (H1) for people to write reviews and enter numerical ratings, then review and edit what they wrote. Publish the review guidelines, as well as your FAIR INFORMATION PRACTICES (E3). Integrate the reviews into the CLEAN PRODUCT DETAILS (F2) pages. Once reviews have been posted, let other customers rate them by clicking rating ACTION BUTTONS (K4).


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