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Problem

Recommendations from other customers are valuable, but the process of making sure the community system is not abused is time-consuming and littered with obstacles.

Within the Web lies a powerful potential for building lasting and sustainable online communities. You can take advantage of this potential on e-commerce sites by creating recommendation communities, letting your community members help each other. The goal of a recommendation community is to empower customers to make informed decisions and thus encourage e-commerce transactions. It is a win–win situation: Customers are more satisfied with their purchases, and sites make more sales and thus improve their bottom line.


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