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Background

In PERSONAL E-COMMERCE (A1) we discussed how COMMUNITY CONFERENCE (A3) tools could augment the shopping experience. This pattern provides the core for giving customers a voice on an e-commerce site and describes how customers' opinions can be used to provide recommendations for other customers. This pattern can be used in conjunction with FEATURED PRODUCTS (G1), CROSS-SELLING AND UP-SELLING (G2), and PERSONALIZED RECOMMENDATIONS (G3) to provide useful recommendations and streamline purchases for customers.


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