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Chapter 4. Involving Customers with Iter... > Building the Right Site, and Buildin...

Building the Right Site, and Building the Site Right

What kinds of mistakes are made on Web sites? Figure 4.2 divides the problems by feature and implementation. The top right-hand quadrant shows the right feature but the wrong implementation. For example, a SHOPPING CART (F3) is definitely the right feature for an e-commerce site, but it could have implementation problems that make it hard for customers to check out and finalize purchases. Iterative design and testing will help you discover these types of problems.

Figure 4.2. Iterative design helps design teams find the features customers need (the “right” features) and make sure those features are implemented correctly (the “right” implementation).



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