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5.9. Take-Away Ideas

The process we have described in this chapter gives you a structure to make sure your Web site will meet the needs of your clients and the needs of their customers. The principles and techniques of customer-centered design and iterative prototyping are embedded in every stage. Many firms have similar processes, though the stages and deliverables might have slightly different names. The names are not what is important here. The key is to make sure you have a customer-centered process that is documented, is reproducible, and can be improved by your organization over time.


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