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5.6. The Implementation Phase

Your aim is to create the HTML, images, database tables, and software necessary for a polished and fully functional Web site that can be rolled out and used by its target customers. Making sure you reached this goal requires running formal usability tests to ensure that customers can complete the tasks they want to achieve. The quality assurance group, both individually and as a whole, will test all the code, graphics, and HTML thoroughly so that the Web site works as intended and downloads quickly. (See the LOW NUMBER OF FILES (L1) and FAST-DOWNLOADING IMAGES (L2) patterns in Pattern Group L—Speeding Up Your Site.) Check all the content for accuracy at this stage.

Devote more effort to content in the Implementation phase. Two patterns that come in handy here are WRITING FOR SEARCH ENGINES (D6) and DISTINCTIVE HTML TITLES (D9), which look at how to improve the internal structure of Web pages for search engines and for customers. Another useful pattern is INVERSE-PYRAMID WRITING STYLE (D7), which describes techniques for making text content easier to skim and faster to read. On sites with content that changes frequently, a useful pattern for building a content management system is CONTENT MODULES (D2), which puts content in a database to keep production costs down and site reliability high.


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