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5.5. The Production Phase

The goal of Production is to create a detailed set of deliverables that embody and represent the final design idea. The deliverables, including interactive prototypes, written descriptions, guidelines, and specifications, are high-fidelity and contain as much detail as possible about the layout, navigation, visuals, and content for each Web page. Exactly what is delivered at the end of this phase depends on whether you will continue to the next phase (Implementation) or hand off the design to someone else.

If you will hand off the design, then make the interactive prototypes and specifications precise and highly detailed so that there is no ambiguity about what the next team will implement. You may want to call for more evaluation during implementation to ensure that the specification is being implemented correctly. The client should review the ongoing development to catch any problems before the new team does too much work. Ideally, though, the design team will work hand in hand with the engineering, art, marketing, editorial, and management teams so that the site is implemented as designed and tested, and so that the inevitable questions that arise can be answered.


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