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5.4. The Refinement Phase

After you have chosen a design idea from the variations presented in the Exploration phase, you will develop the selected idea further. Polish the navigation, layout, and flow of the selected design more, providing a clearer understanding of how the Web site will look and feel. By the end of Refinement, you will have a highly detailed prototype to present to your client, who you expect will sign off on the work.

During the Refinement phase, iteratively refine, detail, and informally test the design. Determine aspects such as the precise typeface of labels and body text, the exact sizes and appearances of images, and color schemes and palettes. For most sites you will not find it necessary to design every page at this stage because you will break down the site into classes of pages (such as homepage, second-level pages, and pages for specific types of content). An example, or template, can represent each of these classes of pages.


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