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5.3. The Exploration Phase

During the Exploration phase you will generate and explore several designs. These initial designs often do not reflect ideas about color, imagery, and typography. However, they do reflect ideas about site structure and navigation. By the end of Exploration, you will have several prototypes to present to the client, who will select one for further development and sign off on the work done. Sometimes a client will want to fund continued development of two sites for further refinement before making a final choice. In either case, the selected design is supported by evaluation results that show it is the best at meeting the business, client, and customer goals.

Typically you will generate medium-fidelity site maps, storyboards, and schematics (see Chapter 4—Involving Customers with Iterative Design for details about medium-fidelity prototypes, and about the differences among site maps, storyboards, and schematics). Test all your designs quickly with target customers to ensure usefulness and usability.


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