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Chapter 5. Processes for Developing Cust... > Development Process Overview

5.1. Development Process Overview

Generally speaking, development of a Web site can be broken down into seven steps (see Figure 5.1):

1.
Discovery. Understanding the target customers and their needs, and conceptualizing the business and customer goals for the Web site.

2.
Exploration. Generating several rough initial Web site designs, of which one or more will be chosen for further development.

3.
Refinement. Polishing the navigation, layout, and flow of the selected design.

4.
Production. Developing a fully interactive prototype and a design specification.[2]

[2] Note that Production does not mean creating the site but refers instead to creating the “blueprint” for the site so that someone can build it. Some design firms use the term production to mean the actual creation of the Web site—that is, what we have termed implementation. However, most designers from our interviews used production in the same sense that we have defined it here, so we have kept the term.

5.
Implementation. Developing the code, content, and images for the Web site.

6.
Launch. Deploying the Web site for actual use.

7.
Maintenance. Supporting the existing site, gathering and analyzing metrics of success, and preparing for the next redesign.


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