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Problem

Many customers are concerned about their privacy online. Web sites need a way of telling their customers the kinds of information they are collecting and how that information is used to provide value, as well as the conditions under which that information is disclosed to others.

Surveys and interviews have repeatedly shown that most people are concerned about their privacy online. According to a study by the Pew Internet & American Life Project, privacy concerns are especially high among Internet novices, parents, older Americans, and women. One way of directly addressing these concerns is to have a clear and reasonable privacy policy.


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