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Problem

Customers will make errors and generate erroneous data when faced with online forms that have little structure, include no formatting directions, and are not designed to account for errors from the start.

Errors cause frustration, result in poor performance, and lead to a lack of trust in your site. Errors are common when customers are asked to fill out online forms. Some text input fields require a specific kind of data, such as a name or a phone number, but give very few hints as to what exactly is needed. Often site visitors will try to fill out these forms with what they think is the right data, only to get obscure error messages saying that they did something wrong.


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