• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Problem

Personalized recommendations can provide customers with a better sense of what's useful and what isn't. But if they require too much effort on the customer's part, or if they are based on what customers perceive as scant evidence, they will fail.

When shopping online, customers can benefit from personalized recommendations. These suggestions can make shopping easier and more enjoyable, helping customers to choose between products and to find new products that they did not even know might interest them. Unfortunately, personalized recommendations require significant design and engineering, and priming the pump with enough information to make useful comments requires detailed customer information.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint