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Solution

Dispel any concerns that customers might have about security by addressing them up front with a link to your security or privacy policy. A pick list or radio buttons help customers select the billing options. Create a new credit card form that is quick and easy to read: with labels right-aligned and input fields left-aligned along the same vertical grid line, using a minimum of fields, minimal instructions, and a Use this card action button. If storing multiple billing addresses, above the new address form include a list of all previously stored addresses with a Use this address action button next to each one.

Figure F6.4. Customers can specify how to pay for their orders, whether by selecting from previously used billing information or by entering new information.



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