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Part: II Patterns > Basic E-Commerce

Pattern Group F. Basic E-Commerce

The ability to find and buy products online is one of the most compelling reasons to use the Web, but for customers to be successful, your design must have clean, simple interfaces and support for common tasks. This pattern group discusses how to create the best possible customer experience on your e-commerce Web site. You will notice numerous examples from Amazon.com in this pattern group. We have looked far and wide for good examples but have often come back to Amazon.com because it makes e-commerce work well for the customer—better than any other site we have seen.

F1 QUICK-FLOW CHECKOUT

F2 CLEAN PRODUCT DETAILS

F3 SHOPPING CART

F4 QUICK ADDRESS SELECTION

F5 QUICK SHIPPING METHOD SELECTION

F6 PAYMENT METHOD

F7 ORDER SUMMARY

F8 ORDER CONFIRMATION AND THANK-YOU

F9 EASY RETURNS


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