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Part: II Patterns > Building Trust and Credibility

Pattern Group E. Building Trust and Credibility

Trust and credibility are essential to establishing a relationship with customers. Without them, people have no reason to believe (or purchase) anything on your Web site. This pattern group gives an overview of issues related to trust and credibility.

E1 SITE BRANDING

E2 E-MAIL SUBSCRIPTIONS

E3 FAIR INFORMATION PRACTICES

E4 PRIVACY POLICY

E5 ABOUT US

E6 SECURE CONNECTIONS


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