• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part: III Appendixes > E2 E-MAIL SUBSCRIPTIONS

E2 E-MAIL SUBSCRIPTIONS

Stamler, B . (2001, April 18) You want repeat customers? Try e-mail. New York Times E-Commerce Report. (http://www.nytimes.com/2001/04/18/technology/18STAM.html)
This piece looks at the issues that Saturn, Eddie Bauer, and Esperya have had to address when using e-mail for advertising.

Stellin, S . (2000, August 21) Marketers get help from e-mail experts. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/00/08/cyber/commerce/21commerce.html)
This news article discusses the emergence of an entire industry to help marketers deal with the technical and policy issues involved in e-mail advertising.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint