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Part: III Appendixes > Pattern Group D: Writing and Managing Content

Pattern Group D: Writing and Managing Content

D1 PAGE TEMPLATES

Tedeschi, B . (1999, August 30) Good Web site design can lead to healthy sales. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html)
This article emphasizes how improved Web site designs can improve the bottom line. It looks at issues like having a unified information architecture, page templates to help enforce consistency across large Web sites, and short process funnels to help customers quickly finish tasks.

D2 CONTENT MODULES

Tedeschi, B . (1999, August 30) Good Web site design can lead to healthy sales. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html)
See description under WRITING AND MANAGING CONTENT (D1).

D3 HEADLINES AND BLURBS

Nielsen, J . (1999) Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders.
See description under ENABLING INTRANETS (A11).

D4 PERSONALIZED CONTENT

Eads, S . (2000, August 4) The Web's still-unfulfilled personalization promise. BusinessWeek Online. (http://www.businessweek.com/bwdaily/dnflash/aug2000/nf2000084_506.htm)
This article discusses the advantages of personalization but focuses more on the software and financial costs involved in integrating such a system into a Web site, as well as the difficulties involved in measuring effectiveness.

Hansell, S . (2000, December 11) In search for online success, “easy does it” is good theme. New York Times E-Commerce Report. (http://www.nytimes.com/2000/12/11/technology/11SIMP.html)
This article talks about simplicity in design as one of the dominant factors of success. It looks at issues such as the fact that underlined text links are more likely to be clicked on than buttons, the fact that basic security systems built into Web browsers work better than sophisticated ones that people have to download and install, and the fact that recommendation systems work only if they are easy and painless to use.

Kramer, J. , S. Noronha , and J. Vergo . (2000, August) A user-centered design approach to personalization. Communications of the ACM, 43(8): 45–48. (http://doi.acm.org/10.1145/345124.345139)
(This resource requires access to the ACM Digital Library, at http://www.acm.org/dl.) This article argues that customer-centered design is the key to successful design and implementation of systems that make use of personalization. This is one of several articles about personalization in the August 2000 issue of Communications of the ACM.

Manber, U. , A. Patel , and J. Robison . (2000, August) Experience with personalization of Yahoo! Communications of the ACM, 43(8): 35–39. (http://doi.acm.org/10.1145/345124.345136)
(This resource requires access to the ACM Digital Library, at http://www.acm.org/dl.) This article discusses the experiences and lessons learned in building and maintaining My Yahoo!, one of the earliest Web sites to use personalization on a large scale. Many interesting points about scalability, privacy and security, and user interface are covered. The article also talks about the fact that people often don't change the defaults. This is one of several articles about personalization in the August 2000 issue of Communications of the ACM.

Shapiro, A . (1999) The Control Revolution: How the Internet Is Putting Individuals in Charge and Changing the World We Know. New York: PublicAffairs.
See description under NEWS MOSAICS (A2).

Stellin, S . (2000, August 28) Internet companies learn how to personalize service. New York Times E-Commerce Report. (http://nytimes.com/library/tech/00/08/cyber/commerce/28commerce.html)
This article looks at several ways in which Web sites can apply personalization to improve the customer experience. It also discusses some of the problems involved in personalization, including too much work, bad data, and privacy.

D5 MESSAGE BOARDS

Kim, A . J. (2000) Community Building on the Web: Secret Strategies for Successful Online Communities. Berkeley, CA: Peachpit Press.
See description under COMMUNITY CONFERENCE (A3).

Preece, J . (2000) Online Communities: Designing Usability and Supporting Sociability. New York: Wiley.
See description under COMMUNITY CONFERENCE (A3).

Rheingold, H . (1998) The Art of Hosting Good Conversations Online. (http://www.rheingold.com/texts/artonlinehost.html)
See description under COMMUNITY CONFERENCE (A3).

Rheingold, H. (2000) The Virtual Community: Homesteading on the Electronic Frontier (rev. ed.). Cambridge, MA: MIT Press.
See description under COMMUNITY CONFERENCE (A3).

D6 WRITING FOR SEARCH ENGINES

AltaVista. (No date) How AltaVista Works. (http://help.altavista.com/adv_search/ast_haw_index)
This Web site details how the AltaVista search engine works and describes how to write your Web pages to improve search results.

Cunningham, J. P. , J. Cantor , S. H. Pearsall , and K. H. Richardson . (2001) Industry briefs: AT&T. Interactions: New Visions of Human Computer Interaction, 8(2): 27–31.
This short piece discusses some of the experiences in building AT&T's Web site. Of particular interest is the fact that when people search, they often use the term AT&T, as in “AT&T long distance.” Unfortunately, this keyword isn't very useful on the AT&T Web site because every page has AT&T on it! Included in the article is a discussion of the use of META tags to improve searching on this site.

Search Engine Watch: http://searchenginewatch.com
Search Engine Watch provides tips on submitting your Web site to search engines, as well as to newsletters and reviews on search engines.

Tedeschi, B . (2001, December 10) Striving to top the search lists. New York Times E-Commerce Report. (http://www.nytimes.com/2001/12/10/technology/ebusiness/10ECOM.html)
This article discusses how shoppers use search engines and describes the difficulties involved in trying to get to the top of the search results.

Webopedia. Search Engine. (http://www.webopedia.com/TERM/s/search_engine.html)
Webopedia is an online reference for technical terms. This Web page contains a short explanation of search engines and how they work, as well as references on writing Web pages for search engines.

D7 INVERSE-PYRAMID WRITING STYLE

Brinck, T. , D. Gergle , and S. Wood . (2002) Usability for the Web: Designing Web Sites That Work. San Francisco: Morgan Kaufmann.
See description under Chapter 5—Processes for Developing Customer-Centered Sites.

Morkes, J. , and J. Nielsen . (1997) Concise, Scannable, and Objective: How to Write for the Web. (http://www.useit.com/papers/webwriting/writing.html) and Morkes, J. , and J. Nielsen . (1998) Applying Writing Guidelines to Web Pages. (http://www.useit.com/papers/webwriting/rewriting.html)
These two Web pages discuss a series of studies on people's attitudes and behaviors toward writing on the Web. Their main recommendations are that text should be concise and easy to scan. They observe that most people skim through text anyway, and that halving the length of the text, using bulleted lists, and highlighting keywords helps the skimming process. In addition, they suggest that text should be objective in tone, avoiding jargon and self-promotion, because it is disliked by readers and negatively affects usability.

Nielsen, J . (1999) Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders.
See description under ENABLING INTRANETS (A11).

D9 DISTINCTIVE HTML TITLES

Ivory, M . (2001) An Empirical Foundation for Automated Web Interface Evaluation. Doctoral dissertation, University of California, Berkeley, Computer Science Division.
This Ph.D. dissertation combines quantitative metrics calculated on hundreds of Web sites with the judges' ratings for the 2000 Webby Awards to validate and invalidate many popular Web design guidelines. Distinctive HTML titles were found to be a common trait of highly rated Web sites.

Nielsen, J . (1999) Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders.
See description under ENABLING INTRANETS (A11).

D10 INTERNATIONALIZED AND LOCALIZED CONTENT

IBM Corporation. (2000) Overview of Software Internationalization. (http://oss.software.ibm.com/developerworks/opensource/icu/project/userguide/i18n.html)
This discussion focuses on internationalization and localization issues from a software development perspective, including how to structure the code.

Marcus, A. , J. Armitage , and V. Frank . (1999, June 3) Globalization of user-interface design for the Web. In Proceedings of 5th Human Factors and the Web. Gaithersburg, MD. (http://www.amanda.com/resources/HFWEB99/HFWEB99.Marcus.html)
This paper looks at the issues of designing Web sites for a global audience, including metaphors, mental models, navigation, interaction, and appearance.

Marcus, A. , and E. Gould . (2000, June 19) Cultural dimensions and global Web user-interface design: What? So What? Now what? In Proceedings of 6th Conference on Human Factors and the Web. Austin, TX. (http://www.amanda.com/resources/hfweb2000/hfweb00.marcus.html)
This paper considers how user interface design might be affected by dimensions of culture, looking at factors like authority, collectivism and individualism, femininity and masculinity, uncertainty, and time.

Nielsen, J . (1999) Designing Web Usability: The Practice of Simplicity. Indianapolis, IN: New Riders.
See description under ENABLING INTRANETS (A11).

World Wide Web Consortium. (No date) World-Wide Character Sets, Languages, and Writing Systems. (http://www.w3.org/international)
This Web page looks at computer-related internationalization and localization issues, including writing HTML in many writing systems, representing dates and times, and fonts.

www.multilingual.com: http://www.multilingual.com
This Web page contains references to excellent information about Web site internationalization and localization, including featured articles, product reviews, and book reviews.


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