• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part: III Appendixes > Pattern Group C: Creating a Powerful Homepage

Pattern Group C: Creating a Powerful Homepage

C1 HOMEPAGE PORTAL

Nielsen, J. , and M. Tahir . (2001) Homepage Usability: 50 Websites Deconstructed. Indianapolis, IN: New Riders.
See description under VALUABLE COMPANY SITES (A7).

Selingo, J . (2000, August 3) A message to Web designers: If it ain't broke, don't fix it. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/00/08/circuits/articles/03desi.html)
See description under MULTIPLE WAYS TO NAVIGATE (B1).

C2 UP-FRONT VALUE PROPOSITION

Ogilvy, D . (1987) Ogilvy on Advertising. New York: Vintage Books.
>This is an excellent read on advertising by one of its preeminent creators.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint