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Part: III Appendixes > Pattern Group G: Advanced E-Commerce

Pattern Group G: Advanced E-Commerce

G1 FEATURED PRODUCTS

Ogilvy, D . (1987) Ogilvy on Advertising. New York: Vintage Books.
See description under UP-FRONT VALUE PROPOSITION (C2).

G2 CROSS-SELLING AND UP-SELLING

Ogilvy, D . (1987) Ogilvy on Advertising. New York: Vintage Books.
See description under UP-FRONT VALUE PROPOSITION (C2).

G3 PERSONALIZED RECOMMENDATIONS

See references listed under PERSONALIZED CONTENT (D4).

G4 RECOMMENDATION COMMUNITY

Kim, A. J . (2000) Community Building on the Web: Secret Strategies for Successful Online Communities. Berkeley, CA: Peachpit Press.
See description under COMMUNITY CONFERENCE (A3).

Preece, J . (2000) Online Communities: Designing Usability and Supporting Sociability. New York: Wiley.
See description under COMMUNITY CONFERENCE (A3).

Sinha, R. , and K. Swearingen . (2002) The role of transparency in recommender systems. In Conference Companion: Proceedings of Human Factors in Computing Systems: CHI 2002. Minneapolis, MN: ACM Press, pp. 830–31.
Preliminary results from this research indicate that people felt more confident about recommendations from a recommendation system if they understood why a particular recommendation was made.

See also references listed under PERSONALIZED CONTENT (D4).


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