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Part: III Appendixes > Pattern Group F: Basic E-Commerce

Pattern Group F: Basic E-Commerce

F1 QUICK-FLOW CHECKOUT

Bidigare, S . (2000, May) Information Architecture of the Shopping Cart: Best Practices for the Information Architectures of E-Commerce Ordering Systems. Argus Center for Information Architecture. (http://argus-acia.com/white_papers/shopping_cart_ia.html)
This white paper analyzes four different shopping cart and checkout designs and extracts some design principles for making these processes simple to use.

Tedeschi, B . (1999, August 30) Good Web site design can lead to healthy sales. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html)
See description under PAGE TEMPLATES (D1).

F2 CLEAN PRODUCT DETAILS

Johnston, D . (2000, October 23) A glass of wine helps show what buyers want. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/00/10/biztech/technology/25cay.html)
See description under SITE BRANDING (E1).

Ogilvy, D . ( 1987) Ogilvy on Advertising. New York: Vintage Books.
See description under UP-FRONT VALUE PROPOSITION (C2).

Tedeschi, B . (1999, August 23) Online sales can be messy, especially those pesky returns. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/99/08/cyber/commerce/23commerce.html)
This article looks at the difficulties with handling product returns, as well as at some of the approaches that companies are using to address these problems, including better management, better product details to give customers realistic expectations, and integration of returns with physical stores.

F3 SHOPPING CART

Bidigare, S . (2000, May) Information Architecture of the Shopping Cart: Best Practices for the Information Architectures of E-Commerce Ordering Systems. Argus Center for Information Architecture. (http://argus-acia.com/white_papers/shopping_cart_ia.html)
See description under QUICK-FLOW CHECKOUT (F1).

F9 EASY RETURNS

Tedeschi, B . (1999, August 23) Online sales can be messy, especially those pesky returns. New York Times E-Commerce Report. (http://www.nytimes.com/library/tech/99/08/cyber/commerce/23commerce.html)
See description under CLEAN PRODUCT DETAILS (F2).


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