Myth 2: Only Experts Create Good Designs

Table of Contents

This Book

Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience, The

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Table of Contents

Praise for The Design of Sites

Foreword

Preface

Acknowledgments

Pt. : I Foundations of Web Site Design

Ch. 1. Customer-Centered Web Design

The Evolution of Web Design

The Importance of Customer-Centered Design

The First Steps We Took to Unify Design, Usability, and Marketing

Why We Prefer Customer-Centered Design

Nine Myths of Customer-Centered Design

Myth 1: Good Design Is Just Common Sense

Myth 2: Only Experts Create Good Designs

Myth 3: Web Interfaces Can Be Redesigned Right before Launch

Myth 4: Good Design Takes Too Long and Costs Too Much

Myth 5: Good Design Is Just Cool Graphics

Myth 6: Web Interface Guidelines Will Guide You to Good Designs

Myth 7: Customers Can Always Rely on Documentation and Help

Myth 8: Market Research Takes Care of Understanding All Customer Needs

Myth 9: Quality Assurance Groups Make Sure That Web Sites Work Well

Applying Customer-Centered Design

Take-Away Ideas

Ch. 2. Making the Most of Web Design Patterns

Ch. 3. Knowing Your Customers: Principles and Techniques

Ch. 4. Involving Customers with Iterative Design

Ch. 5. Processes for Developing Customer-Centered Sites

Pt. : II Patterns

Pt. : III Appendixes

Myth 2: Only Experts Create Good Designs

Although experts might apply customer-centered design techniques more quickly or conduct more rigorous analyses, anyone can understand and use these techniques. Anyone can create a good design if they devote themselves to it.

This Book

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Contents

Chapter 1. Customer-Centered Web Design > Myth 2: Only Experts Create Good Desi...

Myth 2: Only Experts Create Good Designs