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Chapter 1. Customer-Centered Web Design > Myth 1: Good Design Is Just Common Se...

Myth 1: Good Design Is Just Common Sense

If Web site design is just common sense, why are there so many bad Web sites? Thinking that design is just common sense leads us to think that we know what everyone needs and wants. Time and time again, however, this notion has been shown to be incorrect.

Web design teams always have to keep in mind that they are not the customers. They cannot always predict the way customers will think or act. In addition, they know too much about how the Web site works. They cannot look at it in the same way that customers will. They could avoid this problem by observing and talking to customers and getting feedback from them as often as possible.

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