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Chapter 1. Customer-Centered Web Design > Myth 5: Good Design Is Just Cool Grap...

Myth 5: Good Design Is Just Cool Graphics

An aesthetically pleasing design is an important part of any Web site because it helps communicate how to use a particular interface and it conveys a certain impression. However, graphics are only one part of the larger picture of what to communicate and how. Customer-centered design takes into account what customers want, what they understand, what tasks they perform, and the context in which they do things. Cool graphics by themselves do not address these issues.

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