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Solution

To ensure that your visitors complete their goals, put your search and browse navigation tools at the top and start of the page. Put your next-step navigation tools toward the top, but opposite the start, as well as at the bottom. Always include navigation tools that relate and promote, so that customers find things they might otherwise miss, but put these tools farther down the page.

Figure B1.4. By giving your visitors multiple ways to navigate on your site, depending on their goals and desires, you can keep them engaged.



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