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Problem

Customers navigate Web sites in many ways. If any of the key navigation tools are hard to find or missing, visitors will find the site tedious to use.

Customers navigate through a site to gather information and to accomplish goals. They may look for information, activities, or products in any number of ways. One customer may have something specific in mind and use the search tool to find it. Another customer may also have something in mind but may prefer to browse the site by following hyperlinks. A third customer may only vaguely know what she or he wants and may wish to look around and see what catches the eye. Because customers want to move through your Web site in different ways of their choosing, the site needs to offer them multiple ways to navigate.


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