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2.6. Take-Away Ideas

The bulk of this book contains design patterns that you and your team can start using today. With these design patterns you can design a site from scratch, redesign a section of a site, or fix a particular problem on a page. Every design still requires your creativity, intuition, and testing to make the solutions effective. Our patterns direct your creative energies to solving new problems, as opposed to reinventing the wheel. In the words of literary critic Lionel Trilling, “Immature artists imitate. Mature artists steal.”

The key here is to consider your options in context. If the goal of your site is to challenge your visitors, then many of the design patterns may not apply. But for any business or government site, the goal is to maximize your customer experience. This means that you will want to provide valuable, useful, and usable navigation structures and make it easy to find information and complete tasks successfully. For these kinds of sites, our patterns provide design solutions that work.


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