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Chapter 3. Knowing Your Customers: Princ... > To Know Your Customers, You Need Som...

To Know Your Customers, You Need Some Special Techniques

In this chapter you will learn the importance of having a deep understanding of your customers, their tasks, the technology available to them, and their social and organizational context before implementing your Web site. Then you will discover the techniques you can use for gaining such understanding, such as task analysis, scenario building, customer interviews, and analysis of existing Web sites.


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