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Chapter 3. Knowing Your Customers: Princ... > Knowing Your Customers Helps You Cho...

Knowing Your Customers Helps You Choose Patterns

So far, we have explained why good Web site design is important, and we have presented customer-centered design as the way to create successful Web sites. We have also introduced Web design patterns as one part of customer-centered design, and we have shown how you can use the patterns to create effective Web sites. However, Web design patterns by themselves are not enough. This chapter presents the next part. Knowing your current and prospective customers will help you choose patterns that are relevant to your site design, as well as help you decide between competing trade-offs when you are customizing patterns for your design situation.


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