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Chapter 3. Knowing Your Customers: Princ... > Principles for Knowing Your Customer...

3.1. Principles for Knowing Your Customers

As you do when you're building any other relationship, you want to become intimate with the lives of your customers. This will not happen overnight. There is no secret formula. Fortunately, though, there are tried-and-true ways to learn about your customers. Before we discuss any of these techniques, let's understand what it means to know your customers. This principle really is many principles wrapped into one.


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