• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

4.6. Take-Away Ideas

The key to designing successful Web sites is a customer-centered, iterative process that first identifies the expected customers and their tasks. Following the principles of keep the customers involved, conduct rapid prototyping, and evaluate designs leads to design ideas and prototypes that you evaluate with real customers. The evaluation leads to redesign, and then you iteratively repeat this process until you achieve your usability and business goals. Involving your customers throughout this process will keep your design on track.

Set your team's usability goals early in the design process, and continually evaluate your progress toward these goals. The iterative design process will improve the site design at the lowest cost. When the site launches, continue to monitor ongoing customer metrics to see how you're doing, to inform changes, and to help set your goals for the next version of the site.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint