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Chapter 4. Involving Customers with Iter... > Designing with Goals and Principles ...

4.3. Designing with Goals and Principles in Mind

Design is a process that is driven by both goals and principles. Goals come directly from analyzing your business and customer needs (see Chapter 3—Knowing Your Customers: Principles and Techniques). Design principles come from research in human–computer interaction, as well as graphic design. Following these design principles as you iterate on your design will help you reach your goals. Most of these goals and principles will apply whether you're working on your site's information architecture, navigation design, or graphic design.


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