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Chapter 4. Involving Customers with Iter... > Reasons to Use Iterative Design

4.2. Reasons to Use Iterative Design

There are three main reasons to use an iterative design process:

  1. It will help you find problems while they are still inexpensive and easy to fix.

  2. It ensures that you are building a site that has the features your customers need.

  3. It ensures that you are building those features in a way that your customers can use.


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