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Pattern Group D. Writing and Managing Content >  Consider These Other Patterns

Consider These Other Patterns

Articulate in HEADLINES AND BLURBS (D3) why each page is important, unique, and valuable to visitors. Write DISTINCTIVE HTML TITLES (D9) and integrate them with WRITING FOR SEARCH ENGINES (D6) to improve search engine results. Use FAMILIAR LANGUAGE (K11) that your target visitors will understand. Provide DESCRIPTIVE, LONGER LINK NAMES (K9) for other articles to reference. Place the most important information ABOVE THE FOLD (I2) so that readers can quickly determine whether or not this is a page they want. EMBEDDED LINKS (K7) make text easier to skim because people can easily spot them as they scan text.


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