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Problem

People move about quickly on the Web, skimming for information or key words. If a site's writing is not quick and easy to grasp, it is usually not read.

Your customers want Web pages to be fast to download, easy to use, and quick to skim. They do not want to wade through self-promoting propaganda or scroll through pages of text to get to the point. Although customers will be more tolerant if they know of no alternative site, you cannot count on their good nature. If a page does not deliver, your visitors will be gone in a single click.


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