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Background

For NEWS MOSAICS (A2), headlines and blurbs are critical ways to drive reader interest. COMMUNITY CONFERENCE (A3) sites can take excerpts from MESSAGE BOARDS (D5) and make them blurbs on the HOMEPAGE PORTAL (C1) to highlight what is taking place in the other discussion forums. ENABLING INTRANETS (A11) can highlight new events, services, or places where the company is mentioned in the media.

In PAGE TEMPLATES (D1), we defined the structure of each page and how CONTENT MODULES (D2) can be used to publish new content. To draw people into these detailed pages, though, each piece of content needs a hook in the form of a headline. This pattern forms the core of the content hook.


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