• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Solution

Write a hook in the form of a headline and blurb that articulates why the content is important and unique to the visitor. Store these headlines and blurbs in the content database, along with the longer text, so that they can be targeted to content modules on different pages.

Figure D3.5. Use the inverse-pyramid writing style to write your headlines and blurbs.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint