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Problem

Content pages need short, descriptive headlines and blurbs to hook customers into clicking for more content deeper on a site. These hooks also need to be published elsewhere on a site so that visitors will be able to see them.

On most sites, visible content is only the tip of the iceberg. A site's content cannot be revealed in its entirety on just one page. Finding all the content that is buried in a site is a challenge. Customers need MULTIPLE WAYS TO NAVIGATE (B1) to find their way around. In addition, from their experience with newspapers and magazines, people are accustomed to seeing headlines and blurbs to introduce every story when they scan for content.


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