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Problem

Many customers will be put off and possibly leave the site if they have to create an account to use the Web site. However, you need information from customers in order to support them in their tasks.

Customers may become annoyed if they have to create yet another account and password just to make a purchase on PERSONAL E-COMMERCE (A1) sites. This is especially frustrating for customers who intend to make only a single purchase and have no plans to return in the future.


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